I Need to Make More Money Online and Advertise My Site – Do I Call Al Gore The Guy Who Invented the Internet?

I Need to Make More Money Online and Advertise My Site – Do I Call Al Gore The Guy Who Invented the Internet?
Make More Money Online – Best Online Business Opportunities – Starting a Home Based Business

By Glen Jacobs
No, You Don’t Have To Call Al Gore. It May Be An Inconvenient Truth, But You Are Going To Have To Become Your Own Master Marketer!
Don’t worry, its not as bad as it sounds! It is even fun and very empowering to even the most technically challenged, when utilizing the combination of the right marketing system and coaching. Your personal marketing efforts can provide you a lifetime of free traffic to your site.
What is Internet or Search Engine Marketing?

Before becoming an online entrepreneur, I can remember looking at a Google pages and wondering which government agency put this all together. Who in the government did these people have to contact in order to advertise their business, or publish their sites? And just where was the super computer that ran this world-wide-web? To me it seemed one of the things that the “government” had actually done well.

Thinking back, it really was no surprise when I found out the reason the government did so well with the Internet. Apparently very few in the government, well except for Al Gore, had anything to do with it!. Turned out it was good old fashioned private sector ingenuity and free enterprise that drove the process.
Make More Money Online with Internet, or Search Engine Marketing
What is internet, or search engine marketing? They are catch-all terms that refer to all the different ways you can market a site on the search engines. For ease, we will just say internet marketing.

If you have a product, or best online business opportunity you would like to market on the internet, you need a website. If you have website, you need internet marketing. In the real world of online marketing, internet marketing is a very broad term that encompasses a wide variety of traffic generating methods.
The Heart and Soul of Internet Marketing

When it comes to Internet marketing, there is a wide variety of ways to generate traffic.


Traffic simply refers to the people (potential team members or customers) surfing the web and visiting your site, which was displayed on one of the pages that were shown resulting from a keyword inquiry on a search engine such as Google, Yahoo, or MSN.


You want as much traffic as possible coming to your site. With search internet marketing, there are two broad types of traffic generation methods. Paid traffic generation, and organic traffic generation.

Paid Traffic Generation includes any advertising you do to drive traffic to your site that you have to pay for. The most common methods include buying leads, placing ads, and pay-per-click advertising. All of these methods have been used, in making many entrepreneurs very successful and rich.
However, these methods are also very costly, and more often than not, they can easily result in website owners paying more for advertising than their earnings from the advertising. You end up out of business before you start earning. Additionally, the traffic stops once the money for advertising is gone.

The risk of paid traffic generation can be very high! I know of website owners who only had budgeted several hundred dollars per month for advertising, but who got a monthly bill that was in the thousands of dollars from the search engine companies, for a single pay per click campaign.

Organic Traffic Generation includes methods you use to generate traffic outside of Paid Traffic Generation. These include SEO (Search Engine Optimization), social marketing methods, and article writing and blogging.

With “SEO”, the goal is to get your site ranked in the top 10 in the search results (typically the number which show up on Page 1 for a search) for specific keywords or key word phrases. The rankings are based on the relevance of the content of your site in relation to the information people on the Internet are looking for. Your content has to be relevant to the keywords or keyword phrases being entered for searches. In other words the content in your site must include the keyword, or keyword phrases being searched for.

A keyword, or a keyword phase is simply the word, or words someone looking on a search engine types in as their search subject. An example of a keyword is someone going to Google and typing in “Wealth”. An example of a keyword Phrase is typing in “Best Online Business Opportunities”, or “Starting a Home Based Business”.

With SEO, all the clicks you then receive are free, which makes your return on investment very high. The downside to SEO is it takes time to get those top rankings.

Social marketing is using sites like My Space, Face Book, You Tube and Blogging to drive traffic to your site. These methods drive traffic overtime, as you build relationships with those who access your sites and relate to you and the content you provide.

Article writing is a new and very powerful weapon in the organic traffic generation arsenal. With this approach, you write articles and submit them to clearing house sites known as directories. Webmasters for other sites can then use your articles as long as they also publish an author byline including your name and a link to your site. When the article is published on other sites, people start clicking on your links and you have traffic need to make more money online.

Organic Traffic Generation is by far the most effective search engine marketing. Once you obtain top rankings, you can receive more traffic than you would from a paid traffic generation pay-per-click campaign, and it is all free! This adds significantly to your profitability. And organic traffic is the gift that keeps on giving. Work you do now can keep producing results for several years, minimizing how much you will have to spend on paid traffic generation.

The downside of organic traffic generation through SEO, social networking, article writing and blogging takes time and work. But there are time saving shortcuts your coach or mentor should know about.
The Best of Both Worlds
For most sites, both paid and organic traffic generation methods must be used. The best strategy is to start immediately developing an organic traffic generation campaign as there is a pipeline effect that can take several months of work before showing result. You will likely use paid traffic generation campaigns, while waiting for the organic campaign to provide the level of traffic you desire.
Make More Money Online – Best Online Business Opportunities – Starting a Home Based Business

Glen Jacobs